Introduction to Industry Research
Session Description
January 29 2025 @ 12:00 pm - 1:00 pm
Open to participants from all backgrounds and disciplines, this workshop introduces you to existing sources of industry information such as market research reports and trade journals, as well as provides strategies to help you do your own analysis and estimations.
In this session you will:
- Become familiar with a range of sources of industry information
- Learn to read a market research report in five minutes
- Explore models for DIY industry analysis
- Take away tools and frameworks for synthesizing and analyzing your industry
When: Wednesday, January 29, 2025, 12:00-1:00 pm ET
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Elizabeth O’Brien, Liaison Librarian, elizabeth.obrien@utoronto.ca
This workshop is part of an Entrepreneurship Research Skills Co-Curricular Record (CCR) as recognized by the University of Toronto. They are open to all U of T students, faculty, and staff, but only current students are eligible to enroll in the CCR. A valid UTORid is required to access library databases.
