Company & Competitor Research

Session Description

For participants of all disciplines interested in learning more about researching companies and finding competitor information. Includes an overview of subscription databases and publicly available resources for company research.

You’ll learn how to:

• Evaluate different types of company information and understand the differences between public and private companies
• Find both direct and indirect competitor information
• Practice finding company documents and reports

Instructor: Catherine Macgregor, Finance Learning Centre & Liaison Librarian, UofT Mississauga Library, cat.macgregor@utoronto.ca