Introduction to Industry Research

Session Description

Whether you are on the edge of a new industry to looking to enter an established sector, you need to quantify and understand the industry players, segments, and size. This workshop introduces you to existing sources of industry information such as market research reports and trade journals, as well as provides strategies to help you do your own analysis and estimations. 

In this session you will: 

• Become familiar proprietary and open sources of industry information
• Learn to read a market research report in five minutes
• Explore models for DIY industry analysis
• Take away tools and frameworks for synthesizing and analyzing your industry

When: Tuesday, Oct 1, 12-1 p.m.
Location: Instruction lab, second floor, Gerstein Science Information Centre, St. George Campus
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre (carey.toane@utoronto.ca)

This session is part of the Entrepreneurship Research Skills co-curricular record. You must swipe your TCard and attend the full session to receive credit for this session. For more information about setting up your CCR, please visit the CLNX website.

Please note: If you cannot attend a workshop, and fail to withdraw 48+ hours in advance, thereby preventing others on the waitlist from filling in your spot, your library account will be charged $10 per missed workshop