Primary Research Strategies and Tools for Startups

Session Description

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will:

• Learn fundamentals of market research
• Apply appropriate research methods for your startup
• Understand common market research methods such as customer interviews and surveys
• Avoid common pitfalls during the market research process
• Conduct primary research ethically and be respectful of participants’ privacy

Next session: Wednesday, March 31, 12:00 – 2:00 p.m. EST
Location: Online via Zoom (participants will receive a link before session start)
Instructor: Carey Toane, Entrepreneurship Librarian, carey.toane@utoronto.ca

Note: This workshops is part of an Entrepreneurship Research Co-Curricular Record as recognized by the University of Toronto. Registration is required and those students who wish to participate in the CCR program must provide their student number at registration.