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Primary Research Strategies and Tools for Startups
Session Description
November 18, 2021 @ 5:00 pm - 7:00 pm
How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
You will:
- Learn fundamentals of market research strategies and methods such as customer interviews and surveys
- Identify the relationship between your research and your idea
- Avoid common pitfalls during the market research process
When: November 18, 12:00 – 2:00 p.m. EST
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre (carey.toane@utoronto.ca)
