Primary Research Strategies and Tools for Startups
Session Description
March 27, 2025 @ 12:00 pm - 2:00 pm
How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
You will:
- Learn fundamentals of market research strategies and methods such as customer interviews and surveys
- Identify the relationship between your research and your idea
- Avoid common pitfalls during the market research process
When: Thursday, March 27, 2025, 12pm. – 2pm ET
Location: Gerstein – Alice Moulton Room (2nd floor)
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre, carey.toane at utoronto.ca
This workshop is part of the Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. The wokshop is open to all U of T students, faculty, and staff, but only current students are eligible for the CCR. A valid UTORid is required to access library databases. Registration is required.
