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Primary Research Strategies and Tools for Startups (The Hub, Highland Hall, UTSC)
Session Description
March 3, 2020 @ 12:00 pm - 2:00 pm EST
When: Tuesday March 3, 2020, 12-2pm
Location: The Hub, Highland Hall, 1265 Military Trail, Scarborough, ON M1C 1A4
Instructor: Carey Toane, Entrepreneurship Librarian, UTL; Joe Lee, Marketing & Strategy, Velocity, Waterloo University
How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
You will:
- Learn fundamentals of market research
- Identify the relationship between your research and your idea
- Develop appropriate research strategies for your startup
- Take advantage of free or low-cost tools available to all
- Understand common market research methods such as customer interviews and surveys
- Avoid common pitfalls during the market research process
- Take advantage of free or low-cost tools available to all
- Conduct primary research ethically and be respectful of participants’ privacy