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Primary Research Strategies and Tools for Startups
Session Description
November 27, 2019 @ 12:00 pm - 2:00 pm EST
How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
You will:
- Learn fundamentals of market research
- Identify the relationship between your research and your idea
- Develop appropriate research strategies for your startup
- Take advantage of free or low-cost tools available to all
- Understand common market research methods such as customer interviews and surveys
- Avoid common pitfalls during the market research process
- Take advantage of free or low-cost tools available to all
- Conduct primary research ethically and be respectful of participants’ privacy
Next session: Wednesday, Nov. 27, 12-2 p.m.
Location: Instruction Lab, 2nd floor, Gerstein Science Information Centre, 9 King's College Circle
Instructor: Joe Lee, MBET, CMRP