Company and Competitor Research

Session Description

For participants of all disciplines interested in learning more about researching companies and finding competitor information. Includes an overview of subscription databases and publicly available resources for company research.

You’ll learn how to:

• Evaluate different types of company information and understand the differences between public and private companies
• Find both direct and indirect competitor information
• Practice finding company documents and reports

When: Friday, October 1, 2021, 12:00 p.m. to 1:00 p.m. EST
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Holly Inglis, Public Services Librarian, Milt Harris Library, Rotman School of Management, holly.inglis@rotman.utoronto.ca

This workshops is part of an Entrepreneurship Research Skills Co-Curricular Record recognized by the University of Toronto. All may attend, but only current students (at any level) are eligible for the CCR. Registration is required to get CCR credit. UTORid is required to access databases.