Understanding Business Models with UTL Founder-in-Residence Joella Almeida
Session Description
February 9, 2023 @ 4:00 pm - 5:30 pm EST
This workshop will explore a few business models commonly found in healthcare startups. Joella will start by sharing the journey of her venture, MedEssist, from an app focused on medication adherence to a complete platform addressing digital health challenges. Participants will have the chance to think through the pros and cons of different business models using a fictional case, followed by a debrief and Q&A.
Participants will learn:
- how to critically evaluate a business model and choose one that’s right for their idea
- methods to talk to potential customers
- when is the right time to go full time with a venture
- relevant resources and cases to apply to their own ventures
When: February 9, 2023, 4-5:30 pm ET
Location: Online via Zoom (participants will receive a link prior to session start)
Instructors: Joella Almeida, CEO and co-founder, MedEssist and UTL Founder-in-Residence Jan – Feb 2023; Carey Toane, Entrepreneurship Librarian, carey.toane@utoronto.ca
To find out more about the U of T Libraries Student Founder-in-Residence (SFiR) program and to book a meeting with the SFiR, please visit uoft.me/sfir